Transmedia Storytelling

Gary Vaynerchuk was right…

There’s never been a better time to start a business.

The cost of getting started online? Next to nothing.

It’s never been easier to get your message out there.

Facebook Live, YouTube, SnapChat, LinkedIn, Twitter.

It’s all right there for you.

Here’s the problem… Everyone else has the same opportunity. So everybody is doing it.

While it’s never been easier to get your message out there…

It’s never been harder to get anyone to CARE. To break through the NOISE.

You’ve poured your heart into your business. All those sleepless nights. 18-hour days. 7-day weeks.

You’ve tried it all.

Built your website.
Built your Facebook Page.
Built your YouTube Channel.
Written blog posts.
Optimized your content.
And nobody seems to care.

Nothing’s working like it should.

And none of these things will work…

Until you understand ONE thing.

STORY.

Story matters.

Nothing matters as much in your online marketing.

All the cool tactics, tricks, and technology is great.

But it’s just noise without a story.

Because you can mess all these things up (your landing page, emails, Facebook Page, etc.).

But if you get your story right, people will listen.

Don’t let any marketing ‘gurus’ fool you.

There are no magic techniques.

No silver bullet that will make your business succeed.

The only ‘secret’ to great marketing is an ancient truth.

Great story.

Because story is how we connect with the world.

Your ideal customers too.

They are living a story which they tell themselves.

But chances are you have never put yourself in their shoes. To know what drives them.

As a business owner you must truly understand the story they are living.

What is their pain? What truly keeps them up at night?

What are their desires?

What is the better future they want?

Your role is to help them get there.

By crafting a story that allows you to change their lives.

Because people fundamentally buy for one reason.

They are investing in a better future.




Here’s how it works.

First you must engage and serve them.

Develop a FREE offer. Give it without expecting something in return.
Now free content may seem like a great gift. But information is cheap.
And they have to invest their TIME. The most valuable resource in the world.

So, you better make it good. Damn good.

Your Free Offer must also show them there’s a NEW way.

Provide them with the framework. Give the ideas to believe they can change their lives.

Once you have built this trust – once you have delivered results in advance – it’s time to introduce the PAID offer.

Something that truly helps them make a MASSIVE shift towards changing the story of their lives.

Once they make this shift, you can offer them the highest-end solution to their problem.

Go through this process, and everything will change.

You may find your current product or offer is not truly serving them.

You may come up with a brand new idea or product.

We’ve seen business owners change their entire business model.

If you would like to see an example of how this works…

Sign up for this FREE Video Series.

You will learn exactly how to get someone to care about your business.

It’s easy.

But first you will learn how to care about them first.

That’s where it all starts.

STORY MATTERS

Notes from:

Gary Vaynerchuk was right…There's never been a better time to start a business.The cost of getting started online? Next to nothing.It's never been easier to get your message out there.Facebook Live, YouTube, SnapChat, LinkedIn, Twitter. It's all right there for you.Here's the problem… Everyone else has the same opportunity. So everybody is doing it. While it's never been easier to get your message out there…It's never been harder to get anyone to CARE.To break through the NOISE.You've poured your heart into your business. All those sleepless nights. 18-hour days. 7-day weeks.You've tried it all.Built your website.Built your Facebook Page.Built your YouTube Channel.Written blog posts.Optimized your content.And nobody seems to care.Nothing's working like it should.And none of these things will work…Until you understand ONE thing. STORY.Story matters.Nothing matters as much in your online marketing.All the cool tactics, tricks, and technology is great. But it's just noise without a story. Because you can mess all these things up (your landing page, emails, Facebook Page, etc.).But if you get your story right, people will listen.Don't let any marketing ‘gurus' fool you.There are no magic techniques. No silver bullet that will make your business succeed.The only ‘secret’ to great marketing is an ancient truth.Great story.Because story is how we connect with the world.Your ideal customers too.They are living a story which they tell themselves.But chances are you have never put yourself in their shoes. To know what drives them.As a business owner you must truly understand the story they are living.What is their pain? What truly keeps them up at night? What are their desires?What is the better future they want? Your role is to help them get there.By crafting a story that allows you to change their lives. Because people fundamentally buy for one reason.They are investing in a better future.Here's how it works. First you must engage and serve them.Develop a FREE offer. Give it without expecting something in return.Now free content may seem like a great gift. But information is cheap.And they have to invest their TIME. The most valuable resource in the world.So, you better make it good. Damn good.Your Free Offer must also show them there's a NEW way. Provide them with the framework. Give the ideas to believe they can change their lives.Once you have built this trust – once you have delivered results in advance – it's time to introduce the PAID offer.Something that truly helps them make a MASSIVE shift towards changing the story of their lives.Once they make this shift, you can offer them the highest-end solution to their problem.Go through this process, and everything will change. You may find your current product or offer is not truly serving them.You may come up with a brand new idea or product.We've seen business owners change their entire business model.If you would like to see an example of how this works…Sign up for this FREE Video Series.You will learn exactly how to get someone to care about your business.It's easy.But first you will learn how to care about them first.That’s where it all starts.STORY MATTERS => http://bit.ly/2l72VplThis Free Video series contains 4 FREE Lessons from a paid workshop called StoryMatters.During these 4 Free Videos you will learn:[Lesson 1] – Why Story Matters (And nothing else)[Lesson 2] – Who Is Your Hero? (HINT: It's not you…)[Lesson 3] – Writing Your Hero's Journey (Magical stuff)[Lesson 4] – Mapping the Digital Journey (A real strategy)Once you watch these 4 free videos, we are pretty sure you will want more.After watching, you will have the chance to speak to us about the StoryMatters Workshop.We know that this workshop will change everything for your business online.It has already for others.We look forward to serving you.STORY MATTERS [4 FREE Videos] => http://bit.ly/2l72VplAll the Best,Samuel P.N. CookFounder, James Cook MediaP.S. [About StoryMatters] StoryMatters is a 3-day workshop designed to help you craft a digital strategy that works. There is no sure path to success online. No silver bullet (Like many ‘gurus’ teach you).It takes a lot of hard work. Both trial and error. Great marketing is great storytelling. Great storytelling is art.And masterpieces take time. Period. Once you have your masterpiece, you have to do all the technical work to deliver it online.Digital Storytelling is both art and science.It bridges the technical and the creative. If marketing online were easy, everybody could build a successful business.But it’s not the case.Most people lose money doing online marketing.There are no shortcuts here. At the end of the day, success takes a clear strategy, hard work, and a lot of luck.While there is no sure path to success online, there is one sure path to failure.Not spending the time to develop a real strategy for your digital marketing. The StoryMatters workshop is designed to help you craft a world-class strategy, based on truly understanding your ideal client.You will understand their story, the story you need to create, and how to map that journey digitally.You will end with a full funnel map.This online funnel can work by itself, or combined with your sales team.The StoryMatters workshop was created by the team at James Cook Media.Based in Warsaw, Poland, James Cook Media is a team of expert storytellers, marketers, developers, designers, videographers, composers, content marketers, conversion rate optimizers… all there to help you tell your story.We are an eclectic team of Englishmen, Americans, and Central & Eastern Europeans. But we all share the same passion for studying, testing, and delivering the art and science of marketing.We coach business owners from around the world on how to develop and OWN a world-class strategy for their business. Then we help them develop their digital funnels through coaching or by doing the work for them.But you're not there yet.Not even close.:) To work with our agency, you MUST attend our StoryMatters workshop. Either in Warsaw, Poland – or by Online Livestream. And to speak to us about the StoryMatters workshop, you must FIRST watch all 4 Free Videos (about 90 minutes).Then you can hop on a call with us to discuss how to take your digital marketing strategy to the next level.4 Free Videos [STORY MATTERS] => http://bit.ly/2l72Vpl

Posted by StoryMatters on Wednesday, March 8, 2017

Digital Marketing

There is no sure path to success online. No silver bullet (Like many ‘gurus’ teach you).
It takes a lot of hard work. Both trial and error.

Great marketing is great storytelling. Great storytelling is art.
And masterpieces take time. Period.

Once you have your masterpiece, you have to do all the technical work to deliver it online.

Digital Storytelling is both art and science. It bridges the technical and the creative.

If marketing online were easy, everybody could build a successful business.

But it’s not the case.

Most people lose money doing online marketing.

There are no shortcuts here. At the end of the day, success takes a clear strategy, hard work, and a lot of luck.

While there is no sure path to success online, there is one sure path to failure – not spending the time to develop a real strategy for your digital marketing.

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